Marcus Yam
We're well past the whole high-definition HD DVD and Blu-ray Disc thing, but there's always the lingering question about the Xbox 360. Out the gate, it was Microsoft behind HD DVD and Sony behind Blu-ray. Every PS3 can play Blu-ray Discs, and the Xbox 360 could handle HD DVD with the now-extinct add-on drive.
Would Microsoft ever come around to making Blu-ray possible on the Xbox 360? Steve Ballmer made a comment that could lead us to think so.
The Microsoft CEO said the telling line in an interview, "Well I don't know if we need to put Blu-ray in there-you'll be able to get Blu-ray drives as accessories."
Of course, that's not a full-blown confirmation that a Blu-ray drive add-on is coming, but Ballmer's comment does appear fairly straightforward and confident.
Thus far, the only way Xbox 360 owners have been able to view new high-definition movies and shows is through the Xbox Live Marketplace with its on-demand rental system. That strategy won't be going away, Ballmer added.
"I think the future of movies is on-demand actually, as opposed to via distribution on physical media. So we're just going to keep driving forward and try to make [Xbox 360] the best overall entertainment experience, and not just gaming."
Will the Xbox 360 soon be able to play Blu-ray Discs? Perhaps we'll know as soon as CES rolls around.
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