The bad news is that DVD sales are falling and Blu-ray sales, with only 4% of the market, aren’t taking up the slack. The good news is that digital distribution, with ten percent of the market share, is up 18% and rentals are up too.
Total disc sales, including standard DVDs and Blu-ray, plunged 13.9%, a slightly bigger drop than the 13.5% decline in the first six months of 2009. In an effort to downplay just how dismal revenue from DVD sales has become, DEG didn't disclose total revenue for the category.
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