One of the reasons Blu-ray won during the HD DVD vs. BD format wars was its potential. Now, it is finally being realized. Blu-ray Discs are going to be the be the preferred media on a new format for 3D video. This is what Advanced Micro Devices (AMD) said as it plans to demonstrate this new format on January at CES (Consumer Electronics Show).
Chip-maker Advanced Micro Devices (AMD) said it plans to demonstrate the new Blu-ray 3D standard that is due to arrive on commercial discs in the second half of 2010.
This new 3D format will be at the forefront of consumer electronic maker’s race to launch 3D products in 2010. The format is already being finalized by the Blu-ray Disc Association, the standards group behind Blu-ray. Once it is released, consumer electronic manufacturers will be ready to go.
At this year’s IFA consumer electronics fair Sony said it would launch 3D compatible TVs in 2010 along with 3D gaming on its PlayStation 3. It also promised 3D-compatible Blu-ray Disc players dependant on finalization of the new format. Other companies including rival-Panasonic are also looking to launch 3D products in 2010.
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